Godiva Travel & CBS Arena: Reflecting on a Partnership That Keeps CCFC Away Days Moving
Looking back on the announcement made in September 2024, the partnership between Godiva Travel and the Coventry Building Society (CBS) Arena has become a real point of pride for everyone involved. Being chosen as the preferred travel partner to support the Arena’s exclusive travel partnership with Coventry City Football Club (CCFC) wasn’t just a headline moment, it marked the start of a practical, fan-focused relationship built around getting Sky Blues supporters to away games safely, comfortably, and on time.
A partnership built around supporters
From the beginning, the aim was simple: make away-day travel easier for fans. Over the season, that’s meant providing dedicated travel packages that take the stress out of matchday logistics, so supporters can focus on what matters most, backing the team. For many fans, the journey is part of the story, and having a reliable option in place has helped make those long days on the road smoother and more enjoyable.
What the partnership has delivered
One of the most valued parts of the partnership has been the added benefits available to supporters. These include priority bookings, discounted travel rates, and premium transport options for those who prefer a little extra comfort. It’s these details that reflect what the partnership is really about, improving the experience beyond the 90 minutes and helping fans feel looked after from the moment they book.
A shared commitment with CBS Arena and CCFC
Peter Sylvester, Marketing Director of Godiva Travel, said at the time: “We are honoured to be chosen as the preferred travel partner for the CBS Arena to deliver the Coventry City Football Club arrangement. Our goal is to ensure that all CCFC supporters have a seamless and enjoyable journey to cheer on the Sky Blues during every away game. This partnership represents our continued commitment to serving the local community and supporting Coventry’s beloved football club.”
That commitment has remained at the heart of everything since. Coventry City Football Club and CBS Arena share the same intention of putting supporters first, and working alongside them has helped strengthen the overall matchday experience for fans who travel week in, week out.
Looking ahead into 2026
As the partnership continues into 2026, the focus stays on what it’s always been: consistent, dependable travel that supporters can trust, and a service that grows and improves as the needs of fans evolve. It’s a relationship built on the community spirit Coventry is known for, and Godiva Travel is proud to play a part in keeping that connection strong on every away day.
Find out more and book
For more information on travel packages, booking details, and upcoming away fixtures, visit contact us today or email Peter@GodivaTravel.co.uk.
And just like good travel relies on good planning, many people locally will tell you that staying organised behind the scenes matters too. If you’re a business owner or self-employed and want that same peace of mind with your numbers, Cheylesmore Accountants in Coventry are a trusted option that people in the area often turn to.
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